IKEA

Sonification of the voice-driven ordering system of IKEA

In 2008 IKEA Germany started an interactive telephone based ordering hotline. The Swedish home furnishing retailer specifically wished for a Hear & and Feel that fitted the company. At the same time they wanted to exchange and therefore modernise their telephone hold music, which orginally was an “ABBA” song. dynamic audio berlin recorded the prompts with a native German voice actress speaking with a Swedish accent. The music was produced inhous by Christian Schneider. Up to this day regular updates are recorded.

Scope: approx.1500 audiofiles, 3.44 minutes music production, 2 verses + 1 chorus text
Parties involved: IKEA German (client), Excelsis Business PC (customer), dynamic audio berlin (audio production)
Project period: 2008 – today

Ikea Beitragsbild
Adaption of format, Composition, Directing, Mastering, Music Production, Postproduction, Texting, Vocal Production
 
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