Telekom

Planning and realisation of all audio content for the voice based enquiry portal 11864 of German Telekom

 
The portal includes the following subsections: directory assistance (numbers and addresses), wake-up service, ringtone download, comparison of prices, information on football, city guide

 
The number 11864 was a project by German Telekom, aiming at expanding their telephone information service with a voice based system, combining it with several value-added services. These were to be designed with an appealing audio design. In the course of the project a corporate voice was developed, which was the foundation of a unique text-to-speech (TTS) engine, being able to play back addresses. For the various services individually fitting sound designs were developed, casted with different voice actors and adjusted wording. A special feature was the celeb wake-up call, a subsection of the wake-up service where one could be woken up by the likes of famous football players.

Scope: approx. 30.000 produced audio files, composition and production of approx. 150 soundtracks, trailers, jingles, navigation sounds and effects, revision and fitting of wordings, development of audio concepts, presentation to clients, castings
Parties involved: T-Com (final customer), Mundwerk/Excelsis (planning and realisation of the voice control), Nuance (voice recognition and TTS creation), dynamic audio (conceptual design and production of all audio content)
Project period: 2004 – 2008

Adaption of format, Booking, Casting, Composition, Conception, Editing, Hear and Feel, Marketing
 
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