Sonification of the voice-driven ordering system of IKEA
In 2008 IKEA Germany started an interactive telephone based ordering hotline. The Swedish home furnishing retailer specifically wished for a Hear & and Feel that fitted the company. At the same time they wanted to exchange and therefore modernise their telephone hold music, which orginally was an “ABBA” song. dynamic audio berlin recorded the prompts with a native German voice actress speaking with a Swedish accent. The music was produced inhous by Christian Schneider. Up to this day regular updates are recorded.
Project scope: ca.1500 audio files, 3.44 minutes of music production, 2 verses + 1 chorus text
. Participants in the project: IKEA Germany (client), Excelsis Business AG (client), dynamic audio berlin (audio production)
Project period: 2008-today
Adaption of format Composition Mastering Music Production Postproduction Vocal Production Directing Texting